Teardowns

Close reads of what's winning (and losing) the answers in real categories.

All Playbooks Research Teardowns Product

Teardowns

Tools for Google AI Mode (2026): what tracks it, what wins it

"Tools for AI Mode" hides two different questions: how do I use Google's AI Mode well, and how do I know whether it mentions my brand? A quick answer to the first, and an honest map of the second - what Search Console shows (and hides), what SEO suites actually capture, what AI visibility trackers measure instead, and which of it is free. (We make a tool in the last category, and we say so.)

Muhammet İLBAŞ 11 min

Teardowns

The best AI SEO tools in 2026 - sorted by the job you're hiring them for

"AI SEO tools" is one label hiding three different jobs: AI that helps you write and optimize content, AI features inside classic SEO suites, and tools that track your visibility inside AI answers. An honest map of all three - what each category actually does, who it's for, and how to avoid buying the wrong one. (We make a tool in the third category, and we say so.)

Muhammet İLBAŞ 11 min

Teardowns

The ChatGPT your buyers use isn't the one the API shows you

Ask the same question through the ChatGPT API and through the app your customers actually open, and you can get two different answers - one from the model's frozen memory, one from a live web search with real citations. Most GEO tools only ever measure the first. Here's exactly why the two disagree, why the gap decides where AI sends customers, and what it really costs to capture the answer people see.

Muhammet İLBAŞ 13 min

Teardowns

How ChatGPT picks products: we decoded a real shopping answer

Ask ChatGPT for a product and sometimes you get plain text, sometimes a rich carousel with prices and ratings. We captured and decoded a real streamed shopping answer to show the machinery underneath: how it classifies the question, where the products actually come from, what the model 'sees' about each one, and what it takes to get your product on that shelf.

Muhammet İLBAŞ 20 min

Teardowns

Best AI visibility tools and trackers (Oct 2026), with prices

Every serious AI visibility tracker, honestly compared - Profound, Peec, Otterly, Scrunch, AthenaHQ, Ahrefs, Semrush, SE Visible, HubSpot, BrightEdge and more. Entry prices checked in October 2026, the engines each covers, who it's for, pros and cons, and where it stops short. (We make one of them, and we say so.)

Muhammet İLBAŞ 31 min

Teardowns

The 90-day GEO plan: from invisible to recommended by AI

A worked example, week by week: the exact sequence we'd run to take an unknown SaaS from zero AI mentions to consistent ChatGPT and Perplexity recommendations - baseline, citable core, third-party presence, re-measure.

Muhammet İLBAŞ 11 min

About Teardowns

Teardowns take one real answer, category or surface apart: what the engine showed, where the products and sources came from, and what the brands that got named did differently.

GEO for industries - live AI recommendation data by vertical
Zene AI Visibility Index - the monthly cross-industry snapshot
Live demo - a full AI visibility report on sample data

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