Gemini visibility tracker
Gemini is where your old SEO work and your new AI visibility meet. It powers the Gemini app and the AI answers sitting on top of Google Search - see exactly where your brand lands.
Free first scan on your own brand - see exactly where Gemini places you.
The engine where SEO and GEO overlap
Gemini is the one engine where your old SEO and your new AI visibility meet - it grounds its answers in Google's own index and powers the AI Overviews sitting above the blue links. Rank well and you're a candidate; state the answer cleanly and you're the one it quotes.
Run a free Gemini scanEverything you need to win Gemini.
Rankings, share of voice, the sources Gemini cites and the next action to take - in one place.
Brand rankings on Gemini
How often Gemini names you versus the competitors in your category.
Share of voice
Your slice of the answers Gemini gives for your buyers' questions.
Cited sources
Which domains Gemini pulls from - your map of where to get listed.
Action center
Every gap becomes a ranked, Gemini-specific action.
Visibility by prompt
Where you stand on each buyer question, trended over time.
How Gemini decides what to surface
Gemini doesn't crawl the web from a blank slate - it stands on top of Google's index and applies a second, citation-style filter. That two-step is the whole game.
It starts from Google's index
Gemini draws on what Google has already indexed and ranked rather than searching from scratch. A page that isn't indexed, or sits deep on page nine, is a weak candidate before the AI layer even looks at it.
It re-scores for extractability, not rank
Ranking gets you into the candidate pool; it doesn't get you quoted. Gemini lifts the pages that state the answer cleanly - a plain definition, a named number, a direct recommendation - even from positions well below the top three. Bury the answer and you get filtered out at this step.
It leans hard on structured data
Schema markup tells Gemini which text is a price, which is an FAQ answer, which organization is speaking. Parseable facts get surfaced with confidence; ambiguous ones get skipped in favour of a competitor's cleaner markup.
It stitches several sources into one answer
Like an AI Overview, Gemini blends a few pages together and links only a subset. Being one of the linked, quoted sources is the win - merely being somewhere in the pool drives no traffic and earns no credit.
What actually moves your Gemini visibility
This is the engine where your SEO budget converts almost directly - provided the pages are also built to be quoted.
Keep your traditional SEO healthy
Indexed, fast, crawlable pages that genuinely rank are the price of entry. Everything you've already invested in Google SEO is working capital here in a way it simply isn't for the other engines.
Lead with the answer
Put the definition, the number, the recommendation in the first third of the page. Gemini lifts sentences, not paragraphs, and rarely from the bottom - front-load the thing a buyer asked for.
Mark up your facts
Organization, FAQ and Product schema turn your claims into machine-readable facts Gemini can quote without guessing. It's the cheapest edge available and most competitors still skip it.
Related, but not the same. Ranking makes you a candidate; whether Gemini actually quotes you in an AI Overview or AI Mode answer depends on how cleanly your page states the answer. You can rank well and still be left out of the generated response - which is exactly why it needs its own measurement.
More than with any other engine. Gemini grounds its answers in Google's index, so indexed, fast, well-ranked pages are the foundation it builds on. Good SEO is necessary here - it's just no longer sufficient on its own.
AI Overviews are the generated summaries that appear above the classic results for many queries. AI Mode is the fuller conversational search experience. Both are powered by Gemini and both can mention or omit your brand - Zene tracks the substance of what they say about you.
For most brands, no. Google-Extended controls whether your content can train and ground Gemini. Blocking it removes you from the very answers you're trying to win. Publishers protecting paid content sometimes block it; a SaaS chasing visibility almost never should.
Because it rides Google's index, improvements tend to follow your normal crawl-and-index cadence - often days to a few weeks, faster than a model retrain but slower than a pure retrieval engine like Perplexity.
Yes, with one honest caveat: Gemini's answers, AI Overviews and AI Mode don't have ranked positions the way blue links do. Zene tracks the equivalent that actually matters - whether the generated answer names you, quotes your pages, or hands the recommendation to a competitor - alongside the classic rank tracking you already run elsewhere.
Your buyers don't ask just one.
See where you stand in Gemini.
Run a free Zene audit and get your Gemini visibility score - plus the competitors winning the answers you're missing - in minutes.
