Perplexity visibility tracker
Perplexity shows its work. Every answer is footnoted with the exact pages it read - so you can see precisely why a brand made the cut, and move fast to become one.
Perplexity tracking is on every paid plan. Start free on ChatGPT & Gemini - no card.
The most honest engine to optimize for
Perplexity shows its work - almost every answer is a live web search, footnoted with the exact pages it read. It's the fastest engine to move and the most honest to optimize for: fix a page today and it can be quoting you within days, with the footnotes handing you a live map of who's winning your category.
Start free on ChatGPT & GeminiEverything you need to win Perplexity.
Rankings, share of voice, the sources Perplexity cites and the next action to take - in one place.
Brand rankings on Perplexity
How often Perplexity names you versus the competitors in your category.
Share of voice
Your slice of the answers Perplexity gives for your buyers' questions.
Cited sources
Which domains Perplexity pulls from - your map of where to get listed.
Action center
Every gap becomes a ranked, Perplexity-specific action.
Visibility by prompt
Where you stand on each buyer question, trended over time.
How Perplexity decides who to cite
Perplexity treats nearly every question as a fresh search. Understand the retrieval loop and you understand exactly what it takes to be a source.
It searches first, every time
There's very little 'from memory' here. Perplexity runs a live search for almost every question and assembles the answer from whatever it retrieves right now - which is why crawlability and freshness matter more than fame.
It shortlists, then actually reads
It pulls a set of pages that match the intent, opens them, and pays attention to the ones that answer the question directly and cleanly. Vague, salesy pages get opened and discarded; specific ones get quoted.
It cites everything it used
Every claim carries a numbered footnote. That makes Perplexity a rare gift - the sources are a live, public map of the off-site pages winning your category, from review sites to comparison posts to community threads.
It rewards concrete specifics
Real numbers, clear claims, an obvious answer near the top - these get lifted over hedged marketing copy. And none of it counts if PerplexityBot can't crawl the page in the first place.
What actually moves your Perplexity visibility
This is the highest-leverage engine for content work - the loop is short and the feedback is visible.
Be the citable source
Publish pages that answer your buyers' questions head-on, with specifics, and keep them open to PerplexityBot. This single move does more for Perplexity than anything else you can do.
Win the pages it already cites
Read the footnotes on the answers about your category. The domains that keep reappearing - a review site, a comparison post, a subreddit - are the exact off-site surfaces to get yourself onto next.
Ship, then re-scan
Because the clock is days rather than model cycles, Perplexity is where a fix surfaces first. Treat it as your fast feedback loop: change a page, re-run the scan, see if the citation moved.
Perplexity questions, answered.
The things teams ask before they start tracking Perplexity.
Run a free scanBecause it can only cite what it retrieves and reads. The brands that appear are on crawlable pages that answer the query directly and specifically. If your page is uncrawlable, off-topic for the question, or too vague to quote, you won't be in the footnotes - however well-known you are.
Faster than any other engine. Perplexity re-reads the live web constantly, so a content fix can show up in its answers within days rather than waiting for a model retrain. It's the best place to test whether a change actually works.
It routes across several underlying models, but the part that decides your visibility is its own retrieval-and-citation layer, which sits in front of whichever model writes the prose. Optimizing for what it retrieves and cites is what matters.
That's exactly what Zene's sources view surfaces - it runs your buyer questions through Perplexity, records the cited domains, and ranks the ones you're missing so you know which pages to go win.
Yes. If PerplexityBot is blocked in robots.txt, your pages can't be retrieved and you're invisible to the engine by definition. For a brand chasing AI visibility, allowing it is the baseline.
The retrieval-era version of one. Perplexity doesn't rank pages in a visible list - it writes an answer and footnotes its sources - so the numbers worth tracking are whether you're named, whether you're cited, and which domains keep winning the footnotes in your category. Zene reports all three, trended scan over scan.
Your buyers don't ask just one.
See where you stand in Perplexity.
Start free on ChatGPT and Gemini, then add Perplexity on Pro for your Perplexity visibility score - plus the competitors winning the answers you're missing.
