Short answer: The main Otterly.AI alternatives in October 2026 are Zene, Peec AI, Promptmonitor, Rankscale, Mangools AI Search Watcher, HubSpot AEO and LLMrefs. At a similar budget, Zene Pro is $19/mo for 15 questions on five engines with Claude and Gemini included, and Promptmonitor is $29/mo for 25 prompts. For many more prompts, Mangools AI Search Watcher and LLMrefs both list 500, at $49/mo and $79/mo. Peec AI ($95/mo) is the pick for deeper analytics, HubSpot AEO ($50/mo) for HubSpot teams. Otterly Lite itself is $29/mo for 15 prompts.
Updated October 7, 2026. We make Zene, so it's listed first - weigh that entry accordingly. Every other fact comes from each vendor's public pages, checked on October 4, 2026, and each tool links to a full comparison with its sources.
At a glance
Otterly.AI and 7 alternatives, side by side.
Otterly.AI alternatives at a glance, facts as of October 4, 2026
$79/mo single plan (500 prompts, unlimited projects and seats)
Homepage lists 11 incl. AI Overviews, AI Mode, Copilot, Meta AI; pricing page names 8
7-day trial, no card
Teams that want many prompts, many engines and many seats on one plan
Competitor facts as of October 4, 2026, from each vendor's public pages. Zene's row is our live pricing. Every product here ships fast, so verify current details on their sites.
Who Otterly.AI is for
Otterly.AI made AI-search monitoring accessible early: built in Vienna, named a Gartner Cool Vendor in 2025 and, by its own count, used by 40,000+ marketing pros. It suits marketers who want monitoring that includes Google AI Overviews and Copilot on every plan, unlimited seats, agent analytics, a Looker Studio connector and a Semrush App Center app. If that's your brief, Otterly is a sound choice.
Why people look for Otterly.AI alternatives
Prompt limits. Lite covers 15 prompts and 1 workspace. 100 prompts means Standard at $189/mo, 400 means Premium at $489, and extra blocks are +100 prompts for $99/mo.
Engines as add-ons. AI Mode, Gemini and Claude are paid add-ons: AI Mode / Gemini from $9/mo and Claude from $29/mo on Lite, more on higher plans.
API and connectors. Lite has no API, MCP or Looker Studio access; those start on Standard.
Monitoring-first. There is no free plan (a 7-day trial instead), and Otterly offers GEO URL audits and recommendations rather than drafted fixes. Seats are not the issue: every plan has unlimited seats.
The 7 best Otterly.AI alternatives
1. Zene
15 questions on all five engines for $19/mo, with Claude and Gemini included rather than sold per engine, a free plan that doesn't expire, and drafted fixes (brief, FAQ, schema, llms.txt) plus an outreach list on top of monitoring.
Starting price: $0; Pro $19/mo (2 brands, 15 questions, all 5 engines)
Free plan / trial: Free forever: 1 brand, 10 questions, ChatGPT + Gemini, scans on demand, no card
Where others beat Zene: Zene doesn't track Google AI Overviews, AI Mode or Copilot yet, and its largest plan (Agency) covers 75 questions. Several tools on this list track more engines and far more prompts.
For deeper analytics than Otterly: prompt-volume scores, brand perception and AI shopping, with AI Mode tracked by default instead of as an add-on and unlimited seats. Starter is $95/mo for 50 prompts and 3 of 6 models.
The closest on price: Starter is $29/mo for 25 prompts, and Growth $39 for 50 with daily scans and unlimited seats. Claude, Gemini and Grok are in the base engine list; AI Overviews and AI Mode need the $129 Pro plan.
Engines: ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity; AI Mode and AI Overviews on Pro
Free plan / trial: 7-day trial, no card
Choose it over Zene if: You want more prompts per dollar - Starter is 25 prompts for $29 and Growth 50 for $39 with daily scans; Zene Pro tracks 15 questions for $19 and Growth 40 questions for $49
Essentials is $204 a year ($17/mo, yearly only) for 120 credits and 2 brand dashboards, across engines that include AI Overviews, AI Mode, Copilot and Claude. MCP comes with the $99/mo Pro plan and the REST API with Pro+ at $229.
Engines: 10 incl. AI Overviews, AI Mode, Copilot, DeepSeek, Mistral, Claude, Meta Muse Spark
Free plan / trial: 7-day Pro trial; free no-registration analysis tool
Choose it over Zene if: Google AI Overviews, AI Mode, Copilot, DeepSeek, Mistral or Meta Muse Spark matter to you - Rankscale tracks them; Zene doesn't
A free tier with no card (1 monitor, 5 prompts), then Pro at $49/mo for 500 prompts across 8 engines, including AI Overviews, AI Mode, Claude, Grok, Mistral and Llama.
Starting price: AI Search Watcher Pro $49/mo ($34.90/mo yearly): 500 prompts
Engines: 8: ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Grok, Mistral, Llama
Free plan / trial: Free plan, no card (pricing table: 1 monitor, 5 prompts); free AI Search Grader
Choose it over Zene if: You want Google AI Overviews and AI Mode tracked - Zene doesn't track them yet
For teams already in HubSpot: $50/mo ($45 billed annually) for 25 prompts on ChatGPT, Gemini and Perplexity, a 28-day trial with no card, and a free AI Search Grader.
One $79/mo plan with 500 prompts, unlimited projects and seats and an API included, where Otterly's 100-prompt Standard plan is $189/mo.
Starting price: $79/mo single plan (500 prompts, unlimited projects and seats)
Engines: Homepage lists 11 incl. AI Overviews, AI Mode, Copilot, Meta AI; pricing page names 8
Free plan / trial: 7-day trial, no card
Choose it over Zene if: You need a large prompt set - $79 buys 500 prompts with more engines and unlimited seats; Zene's largest plan, Agency at $99/mo, tracks 75 questions on 5 engines
The Otterly.AI facts on this page come from these public pages, checked on October 4, 2026. Each alternative's facts and sources are on its Zene comparison page (linked above); Zene's come from our pricing page and methodology. Spot something outdated? Tell us and we'll fix it.
Lite is $29/mo ($25 yearly) for 15 prompts and 1 workspace; Standard $189/mo (100 prompts, API, MCP, Looker Studio); Premium $489/mo (400 prompts); Enterprise from 1,000 prompts. Engine add-ons: AI Mode / Gemini from $9/mo and Claude from $29/mo on Lite (otterly.ai/pricing, checked 2026-10-04).
Yes: Zene has a free-forever plan (1 brand, 10 questions, ChatGPT + Gemini, scans on demand, no card), and Mangools AI Search Watcher has a free tier (1 monitor, 5 prompts). Otterly itself offers a 7-day trial with no card.
Zene (on Pro), Promptmonitor (every plan), Mangools AI Search Watcher and Rankscale, where a Claude run costs 2+ credits. Peec AI sells Claude as an add-on, like Otterly, and HubSpot AEO doesn't track it.
On published prices, Mangools AI Search Watcher Pro and LLMrefs both list 500 prompts, at $49/mo and $79/mo; Otterly's Standard plan is 100 prompts for $189/mo. Prompt counts aren't everything: engines, refresh and what happens after a gap is found differ.
Otterly.AI (for reference)
Peec AI
Zene vs Otterly.AI
Peec AI alternatives
Profound alternatives