Short answer: The main Profound alternatives in October 2026 are Zene, Peec AI, AthenaHQ, Scrunch, Goodie AI, Ahrefs Brand Radar and the Semrush AI Visibility Toolkit - all with published prices, which Profound no longer has. For a self-serve start, Zene has a free plan and Pro at $19/mo, and Peec AI starts at $95/mo. For enterprise-style breadth with a list price, AthenaHQ ($295/mo, 11 engines), Scrunch ($300/mo) and Goodie AI ($399/mo) are the closest matches. SEO teams already on Ahrefs or Semrush can add AI tracking from $199/mo or $99/mo.
Updated October 7, 2026. We make Zene, so it's listed first - weigh that entry accordingly. Every other fact comes from each vendor's public pages, checked on October 4, 2026, and each tool links to a full comparison with its sources.
At a glance
Profound and 7 alternatives, side by side.
Profound alternatives at a glance, facts as of October 4, 2026
$99/mo per domain, 25 prompts (Sep 2026 snapshots)
4-5 depending on the report; Enterprise AIO lists 9
Free checker (3 lookups a day); no Toolkit trial
SEO teams already on Semrush or Adobe
Competitor facts as of October 4, 2026, from each vendor's public pages. Zene's row is our live pricing. Every product here ships fast, so verify current details on their sites.
Who Profound is for
Profound is the best-funded company in AI search: a $180M Series D at a $1.8B valuation (September 2026) and over 1,000 enterprise brands, with Walmart, Figma and MongoDB named as customers. It suits enterprise brand, comms and SEO teams that want agents publishing to their CMS, licensed prompt-volume data (1.3B+ conversations), edge bot rendering and nine engines in one contract. If you have that budget and a procurement process, Profound earns its seat.
Why people look for Profound alternatives
No published price. The pricing page shows a 7-day trial and custom Enterprise pricing. A third party reported the earlier self-serve tiers were dropped in mid-September 2026, which matches the live page.
Sales-led buying. After the trial you buy through a sales-led Enterprise contract. A solo marketer or a small team often can't wait for procurement.
Trial limits. The trial runs 50 prompts daily on ChatGPT, Gemini and AI Overviews only, without Shopping, Agent Analytics or the API.
Engines. Nine engines are listed, but Grok is no longer one of them.
The 7 best Profound alternatives
1. Zene
Self-serve and public: a free plan, then free plan, Pro $19/mo, Growth $49/mo, Agency $99/mo. Pro tracks Grok, which Profound's pricing page no longer lists, and turns each gap into a prioritized fix with drafts that one person can ship this week.
Starting price: $0; Pro $19/mo (2 brands, 15 questions, all 5 engines)
Free plan / trial: Free forever: 1 brand, 10 questions, ChatGPT + Gemini, scans on demand, no card
Where others beat Zene: Zene doesn't track Google AI Overviews, AI Mode or Copilot yet, and its largest plan (Agency) covers 75 questions. Several tools on this list track more engines and far more prompts.
The closest self-serve analytics tool: prompt-volume scores, brand-perception objections and AI shopping views, with AI Overviews, AI Mode and Copilot tracked by default and unlimited seats. Published prices from $95/mo.
Enterprise breadth with a list price: 11 engines on Starter ($295/mo, 3,600 credits), an MCP server with 25+ write tools, and approved drafts pushed to Sanity or Contentful. A free Essential plan lets you try it first.
For brands that want to shape what AI crawlers read: AXP serves bot-friendly pages on every plan. Starter is $300/mo ($250 billed annually) for 350 custom prompts and 3 seats, with a 7-day trial and no card. Sitecore announced in June 2026 that it is acquiring Scrunch.
Closest on agents and commerce: writer and technical-repair agents, revenue attribution, and retail AI surfaces such as Alexa and Walmart Sparky on Pro. Core is $399/mo for 120 prompts on 5 engines.
If your SEO team already lives in Ahrefs: a prebuilt index of 449M+ prompt-platform pairs with volume estimates, covering AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, from $199/mo per platform index ($699 for all).
Starting price: $199/mo per platform index ($699 all); Ahrefs' pages differ
Engines: AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot; Claude on higher tiers
Free plan / trial: Free checker, no signup; no trial
Choose it over Zene if: Google AI Overviews, AI Mode and Copilot matter to you - Brand Radar tracks them; Zene doesn't yet
For Semrush and Adobe shops: $99/mo per domain for 25 prompts, a score filled from Semrush's own prompt database with no setup, and Enterprise AIO sold through Adobe when you need more.
Starting price: $99/mo per domain, 25 prompts (Sep 2026 snapshots)
Engines: 4-5 depending on the report; Enterprise AIO lists 9
Free plan / trial: Free checker (3 lookups a day); no Toolkit trial
Choose it over Zene if: You want a score with no setup - Semrush fills it from its own prompt database
The Profound facts on this page come from these public pages, checked on October 4, 2026. Each alternative's facts and sources are on its Zene comparison page (linked above); Zene's come from our pricing page and methodology. Spot something outdated? Tell us and we'll fix it.
Profound's pricing page shows a 7-day trial (50 prompts daily on ChatGPT, Gemini and AI Overviews) and custom Enterprise pricing, with no published self-serve tier (checked 2026-10-04). An agency plan gives 400 credits per client workspace.
Every tool on this list publishes a price: Zene (free plan, Pro $19/mo), Peec AI (from $95/mo), the Semrush AI Visibility Toolkit ($99/mo per domain), Ahrefs Brand Radar ($199/mo per platform index), AthenaHQ ($295/mo, plus a free Essential plan), Scrunch ($300/mo) and Goodie AI ($399/mo). Engines and prompt volumes differ a lot, so check the table.
Zene tracks Grok on Pro and AthenaHQ on Starter (Grok costs 5 credits per answer there). Peec AI sells Grok as a paid add-on, Goodie AI adds it on Enterprise, and Scrunch lists it as forthcoming. Profound's pricing page no longer lists Grok.
Usually a self-serve tool with a published price. Zene fits if one person owns AI visibility and wants a free start plus drafted fixes; Peec AI fits if you want analytics depth and Google's AI surfaces and can spend $95/mo or more.
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