Zene vs LLMrefs
LLMrefs calls itself "the leading AI search analytics platform and LLM brand visibility tracker" and says it is used by "10,000+ marketers". It sells a single plan: $79 a month for 500 prompts, unlimited projects and seats, and API access, which it labels a limited-time offer.
Zene's largest plan, Agency at $99/month, tracks 75 questions, so on volume there is no contest. LLMrefs gives you far more prompts, engines and seats for the money; Zene gives you a free plan, a $19 entry tier for a small question set, and drafted fixes. Which matters more depends on whether you need breadth of tracking or help acting on it.
Choose Zene if…
- You want a free plan with no card, then Pro at $19/mo rather than a single $79 plan
- You only need a small question set - Pro covers 2 brands and 15 questions shared across them for $19/mo
- You want each gap turned into a prioritized action with drafts (brief, FAQ, schema, llms.txt) and an outreach list
- You want daily scans plus competitor overtake alerts (by email on Pro; Slack, Teams or webhooks from Growth)
Choose LLMrefs if…
- You need a large prompt set - $79 buys 500 prompts with more engines and unlimited seats; Zene's largest plan, Agency at $99/mo, tracks 75 questions on 5 engines
- Google AI Overviews, AI Mode, Copilot, Meta AI or DeepSeek matter to you - LLMrefs lists them; Zene doesn't track them
- You want search-volume estimates and auto-generated fan-out queries for your keywords
- You work across many countries and languages (50+ countries, 20+ languages)
The comparison, in one table.
| Zene | LLMrefs | |
|---|---|---|
| Engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok | Homepage lists 11 (ChatGPT, ChatGPT Search, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek); the pricing page names 8 |
| Free plan / trial | Free forever: 1 brand, 10 questions, ChatGPT + Gemini, scans on demand, no card | 7-day trial, no card; no free plan |
| Entry price | $0; Pro $19/mo (2 brands, 15 questions, all 5 engines) | $79/mo single plan ("limited-time offer"): 500 prompts, unlimited projects and seats, API |
| Higher tiers | Growth $49/mo: 5 brands, 40 questions, PDF reports, Slack/Teams/webhook alerts, 3 markets. Agency $99/mo: unlimited brands, 75 questions, white-label reports, REST API, Zapier, Looker Studio, 10 markets | None - the single plan holds 500 prompts, up to 11 engines, unlimited projects and seats, API, client dashboards |
| Refresh | Daily on paid plans (Gemini and Grok answers refresh daily, ChatGPT's every 3 days, Claude and Perplexity weekly); Free scans on demand | Weekly automated reports; real-time prompt checking |
| Tracking model | Questions you choose or discover from real search demand | Keyword-first, with auto-generated fan-out queries and search-volume estimates |
| Fixes / content | Pro: prioritized action plan, content drafts (brief, FAQ, schema, llms.txt), outreach list | Free tools incl. an AI content A/B tester and Reddit threads finder; in-app drafting not found on the public pages we checked |
| Integrations | Read-only MCP server from Pro; Slack, Teams and webhook alerts from Growth; the REST API, Zapier, Looker Studio and MCP write tools on Agency | API on the single plan |
| Best for | Founders and small teams that want fixes on a small budget | Teams that want maximum prompts, engines and seats for $79 |
Facts as of October 4, 2026, from LLMrefs's public pages (sources below). Both products ship fast - verify current details at llmrefs.com and on our pricing page.
Where LLMrefs is stronger
Volume and breadth. LLMrefs charges $79/month for 500 prompts; Zene's largest plan, Agency at $99/month, tracks 75 questions. LLMrefs runs those prompts across up to 11 engines - including Google AI Overviews, AI Mode, Copilot, Meta AI and DeepSeek, which Zene doesn't track - with unlimited seats. LLMrefs is also keyword-first: you enter keywords and it generates the fan-out queries, adds search-volume estimates and checks prompts with what it calls statistical significance validation. It covers 50+ countries and 20+ languages and offers a long list of free tools, from an AI crawlability checker to a ChatGPT prompts database.
Where Zene is different
Zene starts lower. The free plan needs no card, and Pro at $19/month covers 2 brands and 15 questions shared across them with Claude, Perplexity and Grok included - if a small question set is all you need, you don't pay for 500 prompts. Zene also focuses on what to do next: each scan on Pro ends in a prioritized action plan with a content brief, FAQ copy, schema JSON-LD, an llms.txt and a list of cited sources where competitors appear. Paid plans scan daily, and Zene publishes 95% confidence ranges for its numbers.
Pricing
Zene: Free, Pro $19/month, Growth $49/month, Agency $99/month ($190/$490/$990 yearly), in USD. LLMrefs lists one plan at $79/month on its pricing page, marked as a limited-time offer, so the price may change.
How to choose
If you need hundreds of prompts on many engines with your whole team logged in, LLMrefs is the better deal at $79. If 15 questions on five engines is enough and you want the fixes drafted, Zene Pro at $19/month covers it.
Sources · facts as of October 4, 2026
Every LLMrefs fact on this page comes from these public pages, checked on October 4, 2026. Zene's side comes from our pricing page and methodology. Spot something outdated? Tell us and we'll fix it.
Common questions.
Yes. Both track whether AI engines mention your brand. Zene has a free plan and a $19/mo Pro plan with 15 questions on 5 engines; LLMrefs has one $79/mo plan with 500 prompts, more engines and unlimited seats.
Zene is cheaper to start: free, then Pro at $19/mo for 15 questions. Per prompt, LLMrefs is far cheaper: $79/mo buys 500 prompts (a limited-time offer, checked 2026-10-04), more engines and unlimited seats, while Zene's largest plan, Agency at $99/mo, tracks 75 questions.
The LLMrefs homepage lists 11: ChatGPT, ChatGPT Search, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek. Its pricing page names 8. Zene tracks 5: ChatGPT, Claude, Gemini, Perplexity and Grok.
Zene vs Peec AI
Zene vs Otterly.AISee the difference on your own brand.
Run a free Zene audit on ChatGPT and Gemini (all five engines on Pro) - then make the call with your real data.
