Zene vs Peec AI
Peec AI is one of the most polished tools in AI-search analytics: built in Berlin, backed by a $21M Series A (November 2025), and used by what it calls "3000+ brands and agencies". If you're comparing it with Zene you're asking the right question - both track whether AI engines mention your brand, with different centers of gravity.
In one line: Peec is analytics-first, Zene is fix-first. Peec gives marketing teams deep reporting - prompt volume, brand perception, shopping and ads views - and states that it does not generate content. Zene runs multi-engine tracking from a free plan and, on Pro, turns each gap into a prioritized action with drafts (brief, FAQ, schema, llms.txt) and outreach targets.
Choose Zene if…
- You want a free start - no card, first real answers in minutes
- You want Claude, Perplexity and Grok included at $19/mo instead of paying per add-on model
- You want the tool to draft the fix (brief, FAQ, schema, llms.txt), not only report the gap
- You watch more than one brand - Agency covers unlimited brands and 75 questions shared across them for $99/mo; Peec Starter is 1 project
Choose Peec AI if…
- Google AI Overviews, AI Mode and Copilot matter to you today - Peec tracks them by default; Zene doesn't yet
- You want prompt-volume scores, brand-perception objections and AI shopping analytics
- You track a large prompt set - Peec Pro covers 150 prompts ($245/mo) and Advanced 350 ($495/mo); Zene tops out at 75 questions on Agency
- You want unlimited seats on every plan
Weighing more than two tools? See 7 Peec AI alternatives, with prices.
The comparison, in one table.
| Zene |  Peec AI | |
|---|---|---|
| Engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok | 6 by default (ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity, Gemini); plans pick 3 of 6 on Starter. Claude, Grok, DeepSeek, Qwen and Mistral are add-ons; Meta Muse Spark announced 2026-09-23 |
| Free plan / trial | Free forever: 1 brand, 10 questions, ChatGPT + Gemini, scans on demand, no card | Trial, no card |
| Entry price | $0; Pro $19/mo (2 brands, 15 questions, all 5 engines) | Starter $95/mo: 50 prompts, 1 project, 3 of 6 models |
| Higher tiers | Agency $99/mo: unlimited brands, 75 questions, PDF reports, Slack/Teams/webhook alerts, white-label reports, REST API, Zapier, Looker Studio, 10 markets | Pro $245 (150 prompts, 2 projects), Advanced $495 (350 prompts, Looker Studio), Enterprise custom; agency plans $245-795 |
| Claude / Grok | Included on Pro ($19/mo) | Paid add-on models, $35-165/mo |
| Refresh | Daily on paid plans (Gemini and Grok answers refresh daily, ChatGPT's every 3 days, Claude and Perplexity weekly); Free scans on demand | Daily |
| Fixes | Pro: prioritized action plan, content drafts (brief, FAQ, schema, llms.txt), outreach list | Actions (recommendations); content generation not offered by design |
| Analytics depth | Visibility score, competitors, cited sources, sentiment, narrative | Prompt volume (1-5), brand perception and objections, query fan-outs, AI shopping, ads page, AI referrals |
| Integrations | Read-only MCP server from Pro; Slack, Teams and webhook alerts plus the REST API, Zapier, Looker Studio and MCP write tools on Agency | MCP server on every brand plan; Looker Studio from Advanced; REST API on Enterprise only (agency plans: API and MCP on Comprehensive only) |
| Seats | 1 Free, 2 Pro, 10 Agency | Unlimited |
Facts as of October 4, 2026, from Peec AI's public pages (sources below). Both products ship fast - verify current details at peec.ai and on our pricing page.
Where Peec is stronger
Breadth and analytics depth. Peec tracks Google AI Overviews, AI Mode and Copilot by default - Zene's five live engines don't include them yet. It scores prompt demand on a 1-5 scale (even on prompts you haven't tracked), and its Brand Perception module repeatedly asks each model why someone might not choose you, then groups the answers. Add AI shopping analytics, an ads view and room for 150 prompts on Pro or 350 on Advanced, and you have a strong tool for a team whose job is to analyze AI search as a channel.
Where Zene is different
Zene's bet is that most small teams don't need another dashboard - they need to know what to ship next. On Pro, every scan ends in a prioritized action plan with drafts you can publish: a content brief, FAQ copy, schema JSON-LD, an llms.txt, plus a list of cited sources to pitch. Peec's own documentation says content generation is not offered by design. Zene also includes Claude, Perplexity and Grok on Pro, where Peec sells extra models as add-ons.
Pricing
Zene: Free, Pro $19/month, Agency $99/month ($190/$990 yearly), in USD. Peec's published prices are $95, $245 and $495 a month, with Enterprise on request and extra models at $35-165 a month (per its ai-instructions page). If budget is the constraint, the comparison mostly ends here. If you need AI Overviews coverage and analyst-grade reporting today, Peec's price can be worth it.
How to choose in ten minutes
Run the same brand through both. If the screen that excites you is a trend line with prompt volume next to it, pick Peec. If it's "here are your three highest-impact fixes, drafted", pick Zene.
Sources · facts as of October 4, 2026
Every Peec AI fact on this page comes from these public pages, checked on October 4, 2026. Zene's side comes from our pricing page and methodology. Spot something outdated? Tell us and we'll fix it.
Common questions.
Yes. Both track whether AI engines mention your brand. Zene starts free on ChatGPT and Gemini and costs $19/mo on Pro with Claude, Perplexity and Grok included; Peec starts at $95/mo with 3 of its 6 default models and is stronger on Google AI Overviews, AI Mode, Copilot and analytics depth.
Zene: free plan, Pro $19/mo, Agency $99/mo. Peec: Starter $95/mo, Pro $245, Advanced $495, with add-on models at $35-165/mo (Peec's ai-instructions page, checked 2026-10-04).
They overlap on ChatGPT, Gemini and Perplexity. Peec also tracks Google AI Overviews, AI Mode and Copilot by default and sells Claude and Grok as add-ons; Zene includes Claude and Grok on Pro but doesn't track AI Overviews, AI Mode or Copilot yet.
Peec offers recommendations (Actions) but states that content generation is not offered by design. Zene Pro drafts a content brief, FAQ copy, schema JSON-LD and an llms.txt for each gap.
Zene vs Otterly.AISee the difference on your own brand.
Run a free Zene audit on ChatGPT and Gemini (all five engines on Pro) - then make the call with your real data.
